Monday, 6 November – Sunday, 12 November 2017
Cecilia Casalegno (Facilitator) – Natasa Sfiri& Jutta Pauschenwein: Moderators
Byrd – An example of an successful idea
- use the basics of strategic management and marketing,
- learn how to communicate in order to reach your goals,
- understand the importance of analyzing the audience which you have to deal with.
Let’s see what you will learn in this week
Description: This week aims at teaching sporting people how to use the pillars of strategic management and marketing. Topics will be delivered for professionalizing learners with the necessary notions to understand how a manager acts and how it is possible to become able to work in a team group. Moreover, through the information acquired during the lectures, students will be able to manage their personal marketing and their business and interpersonal relations, by learning which kind of communication is useful to utilize depending on the audience they have to reach and the goal they have to get.
Daniele Masala, Italian athlete and entrepreneur, speaks about Marketing and Communication
Approach to Marketing
The analysis of the success of a product/service in the market is fundamental in learning strategic management and marketing. Therefore, during this week, you will train yourself in recognizing the strengths and weakness of a product/service already existing in the market.
Communication in Marketing
Considering that communication is part of marketing strategies, in this second section, you will learn different ways that aims to reach the target market. For this purpose, we will support you in selecting a video advertising to analyze its strengths and weakness.