Assignment 3.2: Find the message

Purpose: Analyze the strengths and weakness of an advertisement video.

Task: Select a video advertising (reporting the web link), describing the related message, and highlighting the eventual strengths and weakness.

Interaction: Read the contribution of others and react if you agree or what you think that is missing in the analysis.

200 Comments

  1. Levente Ali

    https://www.youtube.com/watch?v=iG_LG_cQf0g

    This is a commercial video of Coca Cola.

    Coca Cola is a huge sponsor of sports events (despite the fact that cola is unhealthy)

    The strenghts and the message: The commercial shows that people can make a contact through the Coca and the sports.

    Weaknesses: Is there any? 😉

    The hidden message: BUY MORE COCA!

    Reply
    1. Kinga Csonkics

      I agree with you. And it’s important that they are always renewed. Thes always do advertisements about the actual things or with actual famoues people.

      Reply
  2. Monika

    https://www.youtube.com/watch?v=nITLob098W8

    Because everybody should know about this Lithuanian awesomeness!

    Reply
    1. Levente Ali

      It is really something! XD

      Reply
  3. Leila

    https://www.youtube.com/watch?v=zSlhbBBBi3A
    My chosen advertisement is from Mercedes. In my opininon its biggest strenght is the little boy, as we know, we can sell anything with kids. The second is the emotions as well on the driver’s, the old man’s, the boy’s and the police officer’s face. Last but not least, the distance travelled by the little boy and how he did it (a little bit of “work for our dreams”)
    The only weakness I’ve found that the advertisement isn’t short enaugh, so it’s pretty expensive to play anywhere.

    Reply
  4. tomas_eas

    https://www.youtube.com/watch?v=LxWGq0xCAEU
    Strong advertisment part – racket advertisment. The racket meets its name and it is the key to sport.
    Purity, real values and it icons natural elements and stars. But older people will miss lighteness, easiness in this advertisment.

    Reply
  5. Justinas

    https://www.youtube.com/watch?v=BVPhOwfrW40
    I think its a really good advertising. Because in one video you can see many sports and not only sports. Also you can see that this brand is working with casual clothes as well. So i think its really informative. Also sound track and media working really well. Just not sure that older people want to use this brand if they see this advertising 🙂

    Reply
  6. Tóth Anett

    https://www.youtube.com/watch?v=1dZnPuTWz3Q
    I want to show you this pepsi commercial.
    In this video Pepsi has used a great football player, Lionel Messi to catch the attention of the persons in front of the tv.
    A famous person, connected with a brand, is easier to be remembered.
    So I think it was a really good choice from pepsi. And I also really like the old guy. With him the commercial also gets a funny side.

    Reply
  7. Vilius Sa

    Hi, choose the following video: https://www.youtube.com/watch?v=45mMioJ5szc
    It is inspiring example of how not to be afraid to fail. Every mistake or wrong step encourages you to not stop, improve, try to achieve the goal. Even such personalities as Jordan were not afraid to go wrong.
    Regards,
    Vilius

    Reply
  8. Povilas

    https://www.youtube.com/watch?v=SibEz8q5mE8

    Amazing advert. It is a great example of how by using simply add to attract everyone’s attention, as well as small children and teenagers and parents and grandparents. A well-executed add that says that it has never been so easy, quickly and inexpensively take care of your home.
    Povilas

    Reply
  9. Tomas_LT

    https://www.youtube.com/watch?v=cos61fWmTsg
    I really enjoyed this short advertisement because it is really informative. This kind of add should attract more young people (pupils, students and working people) to use public transport. It’s very good that this app works when even there is no internet connection.
    Tomas

    Reply
  10. Eglė

    Add: https://www.youtube.com/watch?v=z4J0C8vtvPo After reviewing this ad, you want to try this online shop immediately, because everything looks so simple, fast and easy. In my opinion, this is important for people who do not like to go shopping. I really liked the fact that you can ask for everything you want to know about item you are interested in. And it does not matter at all that it costs only a few euros because you will get an answer.
    Eglė

    Reply
  11. Nedim Covic

    https://www.youtube.com/watch?v=1OYi2pbNK_4
    This commercial has many advantages. It promotes gender equity, it is targeting females to do sports. It is sending a lot of hidden messages, promoting health and devotion to exercise.
    It has one weakness. It is intended for market which is conservative regarding the females in sport. So it could be a huge failure or a huge success. Time will show.

    Reply
  12. cemotarik

    https://youtu.be/ynvKWYvyCqw
    I would like for you to see this very funny advertisement. I think it’s very successful because they have combine advertisement with a prank. Not so many company’s do this kind of thing. It doesn’t take too much of investment but it gives us a clear message about the quality of the product. Only flaw in this video can be that people in this video didn’t like the prank but they probably hired an actors for this job. Still they did a great job and like this advertisement. 20 million viewers on this video thinks the same.

    Reply
  13. Kinga Csonkics

    https://www.youtube.com/watch?v=90bFXuFwLJs

    This is a Lays video starring with Lionel Messi.
    I think ask a famous athlete for an advertisement is always a good idea because the more fans they have the more people thay will care about the product. For example maybe someone doesn’t care about Lays chips but Messi is his favourite football player and that’s why he’s getting started interested in the product.
    A like this video because it’s funny and it’s doing a good mood. I think if have fun until we are watching an advertisement we will have positive thought about the product.

    Reply
  14. Alma

    https://www.youtube.com/watch?v=S2nBBMbjS8w

    I just would like to show how much Coca-Cola invest in their marketing. For me, they always have the best commercials, with pure focus on product. Even if Coca-Cola is unhealthy, because of good marketing they made Coca cola one of the best selling products in the world. Everyone knows about it and I think they always have interesting, colorful and funny commercials.

    Reply
  15. Nikšić Azur Omar

    Hello
    I would like to show you an interesting commercial video that we can say is a motivating character. It’s about a boy who wants to buy his favorite juice, but he is too low to buy it, but he buys the other two juices so he can get them to buy their juice (unfortunately, the logo of the second juice is a well-known brand and this commercial vision has never been released to the public at all). The theme of this advertisement is that nothing can stop us from achieving our desired goals (even if it was a purchase of juice), all obstacles can be overcome in a lighter or more difficult way.
    I hope that by setting this video link I have not checked anyone.

    Reply
  16. Raimonda Palionyte

    Hello Everybody,
    I am representing equestrian sport, and would like to show you this video: https://www.youtube.com/watch?v=z5P68Sk0T8Y
    I think every rider will say the same – yes, this sport is worth every minute in the saddle.
    This sport has some strengths and weakness:
    Horse is very strong animal with it’s own mind and body. At the same moment horse is very scared animal, who can be scared by a shadow. Rider also has his own body and opinion. So, two souls and two bodies are training together everyday. Rider must see every detail of his horse: all his strengths and weaknesses. Also he must be well educated in this.
    Of course, we can talk that equestrian sport has it’s strengths (good fit, nature, etc) and weakness (broken bones or even die). But to keep two souls and bodies together, doing harmony and best shows ever – it is worth to try.

    Reply
  17. Rasa

    Hi,

    I choose reebok old commercial. The strengthness is that it shows all people capability of various activity. How can everyone achieve something for themselves, to beat themselves. It shows how random person can do whatever he wants.
    Its not about showing power, its about showing opportunity to be the best version of you.

    https://www.youtube.com/watch?v=72GzZZ3OAN4

    Such commercials is strong, that everyone can relate them self to these people. and there is no logo promoting, it promotes passion for sport.

    Reply
  18. Julia Mauler

    Hi all,
    in my following link you will get a great impression how you feel before an upcoming game.. chills and emotions, excitement – just to get ready on the playing field.

    It´s crazy how fast such a short clip could influences your feelings.
    You can totally feel the team spirit and the shared emotions.

    Check it out–>

    J

    Reply
    1. Rasa

      awesome….!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! very powerfull!

      Reply
    2. Kinga Csonkics

      Perfect. Very powerful. This is just 45 second it includes everything. The fights, the hard work, endurance. Everything.

      Reply
  19. Gergye András

    https://www.youtube.com/watch?v=qTaOLr9TTkM

    Hello,

    I would like to show you this Pepsi commercial video. The hidden message in this video (exept we need creativity in life and the fact that it promotes Pepsi) is that we can never be to confidental with our achieved results. We always have to look forward for the next goals and challanges.

    Reply
  20. Rozsnyai-Kovács Aletta

    https://www.youtube.com/watch?v=Y_iCIISngdI
    I chose a 2017 NikeWomen advertisement, which is about a little girl’s surprising singing performance at a musical event. In the song she empowers other girls to go against the rules and follow their dreams, even though if what they are doing is not percieved ‘girly’ by their environment. I personally find this to be an important message to youngsters, however I think in 2017 the perception of women has already started to change in an equalizing way.

    Reply
    1. Rasa

      very good )))) I haven’t seen such an commertial, very interesting

      Reply
  21. Sejla

    Formal education will make you a living, self-education will make you a fortune! Belief in oneself is one of the most important bricks in building any successful venture! And hard work beats talent when talent doesn’t work hard…………

    Reply
  22. Sejla

    What I want to show you is motivating a video for every athlete. How important it is to have a strong and capable leader.
    Video is great….https://www.youtube.com/watch?v=g-jwWYX7Jlo

    and this video…….Never give up!

    Reply
    1. Jutta Pauschenwein (Post author)

      🙂

      Reply
  23. Samira Tutundzic

    Hi everyone,

    I have analysed the commercial of nike 2017. The privilege/strength of this commercial was that nike could afford all of the best players in the world, and gave us excitement of the game, of the players and watchers. Also nike used the famous players to promote the brand, because when people see nike on Ronaldo, Lebron and others they want to wear it to.
    Weakness of this commercial is that nike did not put a brand as a brand in the center of the commercial, they putted the players as a main thing, we can not see the nike logo that much on this commercial.

    Source: https://www.youtube.com/watch?v=b4XoQ5j5kAE

    Reply
    1. Corrado

      I like your critic conclusion. Actually, the consideration about the Nike logo involvement could relevantly influence the effectiveness of the advertising video.

      Reply
  24. Matyas Jokai

    Hi everyone!

    I chose one of the Pepsi commercials:
    https://www.youtube.com/watch?v=8DnKOc6FISU
    It is about an Nba star who went to play streetball masked as an old man. He starts to play very bad, as bad as he looks like, then he changes and starts to play as good as he is in the real life. Everyone is shocked when he beat all of the young players with dunks and triples. People whose watching the game are drinking Pepsi.
    The strength and the effect of the commercial is in the changes what the Nba star did during the play. That makes the viewers be impressed and shocked. Because of these feelings they make an emotional contact with the situation. The situation (next to the basketball event) includes Pepsi. That means next time when they have to choose between Pepsi and other coke products maybe they will choose Pepsi because when they look at it they have a good feeling because of that emotional reaction.
    The idea of this advertising was so popular they asked other Nba and Wnba players to act the role and they made similar commercial in other sport too.
    The weakness of the commercial is that it is not a direct message why the viewer needs to choose Pepsi. It is not introducing the advantages of Pepsi, it has an indirect effect on sport (basketball) society. (maybe it in not a weakness it is just a type of advertising)

    Regards,
    Matyas

    Reply
    1. Corrado

      Interesting and complete analysis; thank you for your contribution

      Reply
  25. Massimo Sanna

    link
    https://www.youtube.com/watch?v=CeDtSXevu6c

    I chose an old 90’s advertising of a chewing gum. The story is the return home of a military man, leaving the uniform sweeping the country and engulfing his beloved in new york in an unimaginable landscape, since lovers kiss on a sunny beach at the back of the brookling bridge. Stunning images capturing attention, engaging music, young and beautiful actors, enchanting landscapes; points of weakness product decontestualized by the contents (chewing gum), unreal context and then message that did not reach the target

    Reply
    1. Corrado

      Pertinent and exhaustive analysis. Thank you Masimo for your contribution

      Reply
  26. Denis

    Hi all
    I would like to talk about one funny commercial called “Panda cheese”. This comercial is now waching global becaus it is so funny and its unique music played when panda appears is globally known.
    Strenght of this comercial is laugh and surprise.
    Link below

    Reply
    1. Corrado

      Don’t you think that the fannyness of the advertisement could do disorientate people in “catch” the promoting message for the product?

      Reply
      1. Corrado

        Please, could you provide more details/comments about the selected video?

        Reply
      2. Denis

        Yes, I think that too, but if you get 1M+ view, I think that is excellent marketing. More people seen it – better chance more people “catch” the product.

        Reply
    2. Julia Mauler

      Hi,
      true the funpart let you forget about the other things in the video and force you to remember more about the brand. Although the clip isn`t that catchy for me.

      But good example.

      J

      Reply
      1. Denis

        Maybe that is true, but by viewer count, they get better chance to people ask what is it for?

        Reply
  27. Amar Čejvan

    Hello everyone
    I’m going to analyze an interesting ,motivating and also positive video. Michael Jordan is no doubt one of the greatest basketball players of all time. This famous commercial——- “Maybe It’s My Fault’ Commercial”——- ,maybe some of favorite quotes from Air Jordan itself. Anyone who watches this video will surely see the passion Michael Jordan had for playing basketball. Those who do not have the motivation will get some dose by watching this video. After this video we will think about the excuses and find out what it takes to become someone in the game. sport or any other part ,Enjoy!
    LINK -https://www.youtube.com/watch?v=9zSVu76AX3I

    Reply
    1. Paolo

      A motivational video where the advertising space is at the end

      Reply
      1. Amar Čejvan

        Hi Paolo ,I know what you mean but I think abaut myself to , if I’m motivated by this video, it’s motivational ,and thank you

        Reply
      2. Amar Čejvan

        The ad space is on many motivational videos, best regards

        Reply
  28. Alberto Brumana

    https://www.youtube.com/watch?v=H5PySZO47_U

    I chose an old spot of pasta Barilla. With this spot Barilla hit all the families with someone away from home. I think that the final sentence “where is Barilla, there is home” enclose some really important values of Italian tradition.

    Reply
    1. Paolo

      Like other video the emotions of the video are the basis of this advertisement

      Reply
  29. Lisa

    I want to dig out an old commercial from a brazilian beer brand.
    https://www.youtube.com/watch?v=xwKeoXU5P2s

    I chose this one, cause it started a controversial in the media and in the end the politicians even prohibited the emission of the spot in Brazil.
    The reason they gave is that it encourages kids to drink, cause well the turtle is sweet, funny and cool and who does not want to be like the turtle!?

    Also interesting is that the heads of the commercial used a lot of stereotyped desires in the spot and as it seems it works. It’s the simplicity of it and that you don’t have to think much. The message is clear: grab a beer and be awesome (awesomly good in football, in getting girls or being smarter than others).

    Reply
    1. Corrado

      Very interesting analysis. Thank you for your contribution (not so long but exhaustive)

      Reply
  30. Luca Laurenzano

    Hi everybody,

    today I will show you the ad of ICHNUSA a beer produced in the region of Sardinia ( an island of Italy)

    https://www.youtube.com/watch?v=BpDohNkmEFY

    They displayed the ”local” opposed to the ”global” showing their version of words and terms now widely used all over the world like ”hipster”, ”social”, ”sushi”, ”sound”. In the end they show their product: the beer linking it to their soul.

    They really want to express the tradition and the authenticity of this culture showing what their land has to give.
    All withouth any spoken word, with a powerful music and with black and white images!

    Luca Laurenzano

    Reply
    1. Corrado

      I completely agree with you and I was thinking to the fact that they really want to highlight their tradition as a their most strength point. It could be a great example for a lot of other brands.

      Reply
  31. Vid Persak

    https://www.pinkbike.com/video/435381/
    I would like to show you how one of the mountain bike riders presented his trails, personality and his sponsors through the lenses.
    I think the video is a great exsample of how you can show the product without really manshion one of them in the video. First part shows all of the brands he uses and its a nice intro. After that he showed the area that he is riding in and also community that support him. Actually he combined all the elements of commercial in one video.
    I would say well done to the camera guy.
    Cheers

    Reply
    1. Paolo

      Hi Vid

      An interesting manner of advertising!!

      Reply
  32. Furiák Gergő

    https://www.youtube.com/watch?v=bvev1Bjx6oA

    My sport is the basketball, so it’s not a random video. It has a big message, that you have to build your future, try to become better, maybe better than everbody else. You shouldn’t forget that it’s a long process, you have to fight for it. That’s what I like in this video, at the beginning there is a young kid who looking forward into his dream which is to be a pro basketball player. He go to the park to play streetball with his friends, he fell in love in this sport, he even dribble in his own room despite of it bother his mother.
    This video demonstrate that you can make a mistake, but it’s the most important step to improve yourself and become succesfull later. The end of the video is very emotional when you glimpse the kid again.
    I think it’s a perfect encouraging video by the NIKE, the music is perfect and it can encourage you to start to play basketball or something else … maybe you will buy a new pair of shoes…..:)
    The video’s weakness is that it’s too long maybe. I can’t tell anything else.

    Reply
    1. Paolo

      hi Furiák,

      I agree with you. Maybe the video is too long but the advertising is very engaging

      Reply
    2. Luca Laurenzano

      About the same style I like more this one but its about football

      https://www.youtube.com/watch?v=njseVJZfxRk&t=1s

      the first person point of view in this situation is amazing!
      always from Nike

      Reply
  33. Zsófi Sárközy

    I choose this video wich presents my sport.
    https://m.youtube.com/watch?v=9ZmYCvMTmQI
    I really like to show it people how dont know this sport. It very spectacular and shows how various and interesting orienteering is. There is an other short message wich isnt present in the video: The familiar green sport! It is short, but with a strong contain, and it says a lot about my sport.

    Reply
    1. Paolo

      Hi Zsofi,

      I like your commercial. It’s very emotional video

      Reply
    2. Vid Persak

      Awesome!

      Reply
  34. Emanuele Becchis

    https://www.youtube.com/watch?v=ruav0KvQOOg
    https://www.youtube.com/watch?v=9NqSg4dSBvI

    Turkish Airlines usually like to use funny and engaging reclame. I choose two different spot that at exploit the strenght of video.

    In the first one there’s two big champs like Messi and Kobe Bryant that are challenged to get the child’s attention and support, undecided about who to choose. After a lot of “trick” arrive the icecream from the crew of the airplane and the child without hesitation choose it. The power of this it’s that you’re really interest to know who will win at the end you “not expect” that the icecream beat both. And of corse use this two champions means the high quality of the fly and a little bit the dream to meet them if you book a Turkish Airline fly.

    The second one it’s really interesting cause use the power of the illusion in a video with the “King” of this kind of show Zach King.
    It’s really funny and the first time that I saw it in the airplane was probably the first time that i followed with attention all the fly-security information! You never know wich “magic” will use for express concept that you always see in the boring description of the hostess. And the amazing things it’s that in the funny show you’ll learn how to behave on the flight.

    The power of both it’s be funny and capture the attemption of the passengers or eventual consumer with a video.
    That’s the strenght of a video for me.

    Reply
    1. Paolo

      Hi Emanuele,

      I agree with you. Both the commercials are attractive for the consumer

      Reply
  35. Justina Kraujunaite

    I have selected this advertisement, which was published about 10 days ago.
    https://www.youtube.com/watch?v=R59TevgzN3k

    It’s about a guy, who from year to year struggles with his phone (it’s obviously iPhone) and eventually he grows up and chooses different manufacturer phone – Samsung.
    That’s how Samsung tries to deal with its’ biggest competitor – Apple. Certainly, these two well-known names are swimming in the same water – in the Red Ocean.

    Reply
    1. Paolo

      Hi Justina

      This is coincidence!! The same commercial of Jure

      Reply
  36. Paolo De Pasquale

    Hi everyone!
    I have choose this video:
    https://www.youtube.com/watch?v=AGbU0F8dFiU
    In this 2016 video the most popular italians football coaches leave the message that all together we can do extraordinary things, and
    with the daily work and the passion all humans can do something important.

    Reply
    1. Paolo

      Hi Paolo

      I like your commercial. The coach’s popularity spreads the message

      Reply
  37. Francesca

    Hi everyone

    I’ve analyzed a video designed by P&G “Thank You Mom”. This video talk about Rio 2016 summer games olympics. Focused on mom’s support for athletes that reach bigger dream. ” the most challenging job is also the most beautiful in the world”. In this spot mom teach every fall makes us stronger. As a strength the spot comes to touch feelings, making revival same move of mom.
    https://youtu.be/rdQrwBVRzEg

    Reply
    1. Corrado

      Great video. I think that the emotional message can determine the most intense impact on people, especially for advertisement like that related to a sport competition.

      Reply
    2. Justina Kraujunaite

      Wow, jaw-dropping advertisement. I totally agree, that the most noticeable commercials are those, which touch your heart.

      Reply
  38. Francesco Becchis

    https://www.youtube.com/watch?v=tboWWSvI3qc
    I’ve choosing this spot because have caught my attention, i think that is attractive advertising because put in the movie this famouse player (Antoine Griezman) that is considered like a savior to the situation with a “magic action” (in a fun way).
    In the end of the movie say that “When there isn’t Antoine Griezman, use Puma deodorsant”, which means to mean that this deodorant could be help in each situetion.
    I think that is very viral this spot and funny!

    Reply
    1. Corrado

      Nice video. Great contribution Francesco.

      Reply
  39. Nikolaus

    Hi, i use a spot from an austrain furniture shop called XXXLutz.

    https://www.youtube.com/watch?v=pfjKkHMx_Fc

    The spots of XXXLutz are known for its creativity and humor. The latest spot they made this year proves that again.
    XXXLutz used the actual political situation of Austria and included the election of the national council. The main message of the spot is that the shop has reduced products. But they don’t show the reduced products instead they show the furniture just in the background.
    The main goal of the spot is to stay in the heads of the customers. To achieve this goal they use current situation of the life in Austria everbody is talking about. Further XXXLutz tries to be funny and play with the humor of the customers and also uses a jingle, which is a short melody you can easy repeat.

    In conclusion XXXLutz uses humor and current topics and put them together in a creative way to make the customers think and talk about them.

    Reply
    1. Corrado

      Nice video. Don’t you think that the great humor provided in the advertising could delete the highlighting of the real product, which is the actual aim of the advertisement?

      Reply
  40. Rasa

    Hi,

    https://www.youtube.com/watch?v=IaHU-0WQkBE

    For me its the best commercial and the best representing values of company video.
    I work as a HR person for quite long time, I try to do something like that one day too.

    Reply
    1. Paolo

      Hi Rasa

      your commercial is very interesting.
      Don’t you think that time length of the video can be a limit?

      Reply
  41. martin

    https://www.youtube.com/watch?v=ABbh5iQA5oY

    hello i took the federer Mercedes Commercial.

    it is a great Commercial.

    it has probably one of the greatest athletes of all time in it and its funny because they put him into different Tennis personalities and legends.

    there is probably not a lot of stuff you can do wrong when you have roger federer in youre Commercial but this one is super funny.

    it has two of the best mixed together a Mercedes sl and roger put it in a funny context and its a great Commercial.
    futhermore you see a lot of top of their competition Brands like nike and wilson in the Commercial
    its a winner Commercial

    thanks

    Reply
    1. Paolo

      Hi Martin

      a Commercial with a great athlete. Furthermore it’s ironic. I think that it’s a great mix for a commercial

      Reply
  42. ASHOK KUMAR

    HELLO EVERYONE

    i want to share the Advertisement Campaign of Mukesh Ambani’s Reliance Gio, As He is on Forbes’ list of the world’s most powerful people. As of 2016, Ambani has consistently held the title of India’s richest person on the magazine’s list for ten years.

    https://www.youtube.com/watch?v=JWRn4-N9bHA
    https://www.youtube.com/watch?v=zm33ATqc2H8

    the above link is about Reliance Jio Commercial Advertisement Campaign for “Digital India” “Join the Movement ad by Jio Degital Life.

    By analyzing above advertisement video we can easily understand its Success in major comparative failure

    We can imagine the success of above by a mere fact that Reliance Jio crosses 100 million users within 6 months. Reliance Jio user base grows to 108 million, total telecom subscribers 119 cr: TRAI. indianexpress.com › Technology › Tech News
    Oldal lefordítása

    Above 1Minutes 10 second ad video we can see starting with legends of national
    Connect with nationality
    Connect with tradition, culture and all Societies in the nation
    Brand Ambassador vocal used in video is of one of the greatest ever Bollywood Actor, a legend and rewound personality “Amitabh Bachhan”
    It connects the people of town, High cities, Villages (Country side) altogether
    it connects people from all professions like farmer, doctor, advocates, worker, businessman etc. altogether
    In this Ad there is political connect and motivation in the form of message can be seen from Prime Minister of India
    In my opinion only failure of this ad is it was required to be little longer and still some facts are required add to it in addition

    But what is there in the roots of above success….? We can understand by the success story of this amazing businessman:

    Mukesh Dhirubhai Ambani (born 19 April 1957) is an Indian business magnate who is the chairman, managing director and largest shareholder of Reliance Industries Limited (RIL), a Fortune Global 500 company and India’s most valuable company by market value.[5][6] He holds a 44.7% stake in the company. RIL deals mainly in refining,petrochemicals, and in the oil and gas sectors. Reliance Retail Ltd., another subsidiary, is the largest retailer in India.
    He is the elder son of the late Dhirubhai Ambani and Kokilaben Ambani and the brother of Anil Ambani. In 2016, he was ranked 38, and is the only Indian businessman, on Forbes’ list of the world’s most powerful people. As of 2016, Ambani has consistently held the title of India’s richest person on the magazine’s list for ten years. Through Reliance, he also owns the Indian Premier League franchise Mumbai Indians. In 2012, Forbes named him one of the richest sports owners in the world. He resides at the Antilia Building, one of the world’s most expensive private residences. Its value is close to $1 billion. As of 2015, Ambani ranked fifth among India’s philanthropists, according to China’s Hurun Research Institute.

    During the fiscal year ending 31 March 2012, Mukesh reportedly, decided to forgo nearly ₹240 million from his annual pay as chief of Reliance Industries Ltd (RIL). He elected to do this even as RIL’s total remuneration packages to its top management personnel increased during that fiscal year. This move kept his salary capped at ₹150 million for the fourth year in a row.[54]
    On 18 June 2014, Mukesh Ambani, addressing the 40th AGM of Reliance Industries, said it will invest Rs 1.8 trillion (short scale) across businesses in the next three years and launch 4G broadband services in 2015.
    In February 2016, Mukesh Ambani-led Jio launched its own 4G smartphone brand named LYF. In June 2016, it was India’s third-largest-selling mobile phone brand.
    https://www.youtube.com/watch?v=JWRn4-N9bHA

    Mukesh Dhirubhai Ambani (born 19 April 1957) is an Indian business magnate who is the chairman, managing director and largest shareholder of Reliance Industries Limited (RIL), a Fortune Global 500 company and India’s most valuable company by market value. He holds a 44.7% stake in the company. RIL deals mainly in refining,petrochemicals, and in the oil and gas sectors. Reliance Retail Ltd., another subsidiary, is the largest retailer in India.
    He is the elder son of the late Dhirubhai Ambani and Kokilaben Ambani and the brother of Anil Ambani. In 2016, he was ranked 38, and is the only Indian businessman, on Forbes’ list of the world’s most powerful people. As of 2016, Ambani has consistently held the title of India’s richest person on the magazine’s list for ten years. Through Reliance, he also owns the Indian Premier League franchise Mumbai Indians. In 2012, Forbes named him one of the richest sports owners in the world. He resides at the Antilia Building, one of the world’s most expensive private residences. Its value is close to $1 billion. As of 2015, Ambani ranked fifth among India’s philanthropists, according to China’s Hurun Research Institute.

    During the fiscal year ending 31 March 2012, Mukesh reportedly, decided to forgo nearly ₹240 million from his annual pay as chief of Reliance Industries Ltd (RIL). He elected to do this even as RIL’s total remuneration packages to its top management personnel increased during that fiscal year. This move kept his salary capped at ₹150 million for the fourth year in a row.
    On 18 June 2014, Mukesh Ambani, addressing the 40th AGM of Reliance Industries, said it will invest Rs 1.8 trillion (short scale) across businesses in the next three years and launch 4G broadband services in 2015.

    In February 2016, Mukesh Ambani-led Jio launched its own 4G smartphone brand named LYF. In June 2016, it was India’s third-largest-selling mobile phone brand.

    Regards,

    Reply
    1. Paolo

      Hi Ashok

      thank you for your video and your complete analysis

      Reply
      1. Ashok Kumar

        HiPaolo

        Thanks for having a look into my video and analysis.

        Regards,

        Reply
  43. lizz

    This is my ad:

    https://youtu.be/Y_iCIISngdI

    The question is – of what woman are made of? I like this ad – putting woman in general – young and older… into the spotlight. It´s so important for our society to break up stereotypes….to give every woman a chance to figure out what she is made of…So tell me, how do you like this ad?
    I think it’s great how they put the little girl and all other woman in scene. I like the drama and the music… You can feel the connaction and how they support each other in a magic way…..how they rely on each other and how they work together, with no limits!…an ad just to equalize values…cheers lizz

    Reply
    1. lizz

      ….oh, I forgot to mention the humor they put into this ad by some exaggerated acting :)….congrats nike

      Reply
    2. Corrado

      So, do you think that the advertisement is able to lead the customers to the product in a certain way?

      Reply
      1. lizz

        I think this commercial is about awareness, image and lifetyle. We know that nike was always focused on lifestyle, wich is helping to sell products….and nice to see, that they are bringing girls into the focus….

        Reply
    3. Natasa Sfiri

      Oh Lizz! That’s such an emotional add! I almost cried watching it! Maybe it is because I have two little girls at home 🙂
      I see what you mean though. The fact that the ad is so emotional comes also from the fact that we have different values for boys and girls. I think this does have an effect to customer behavior and customer attitude towards the company.

      Reply
  44. Birgit Koschischek

    I would like to analyze this video:
    HEAD Poker – What’s your limit?
    https://www.youtube.com/watch?v=D6PkHC-MV5Y

    Austria is not a sports nation, but Austrian skiers have been very successful over the past few years. The international sporting goods manufacturer HEAD – with headquarters in Austria, among others – has developed into a brand, that stands for success especially in skiing. This advertisement shows 6 of the most successful athletes in their sport. As the slogan says, HEAD stands for perfection, quality and exceptionality. There is no limit.
    They are ready to sacrifice their medals as a symbol of their achievements, but never ready to gamble their skis. This ski means everything to them.
    How do you like this ad?
    Which brand do you use?

    Reply
    1. Paolo

      Hi Birgit

      It’s an effect advertisement. I like it.
      I think that the message is very clear.

      Reply
  45. Margarita

    https://www.youtube.com/watch?v=M7FIvfx5J10

    I like this ad. It is simple, but really shows the stability and confidence that Volvo emphasizes. The organizers used the famous actor and many people were interested in it. His posture in advertising shows confidence, calmness and stability. Also, they used a calm, well-known music. These elements of the “classics” really make it clear that driving this car will be comfortable and safe for you.
    the colors used in the advertisement are very calm and even. Mood is very good.

    Reply
    1. lizz

      I agree with you, it´s a great ad! Peope can imagine the efford needed to get such a functional body and the same with volvo engineering – working on perfection in safety, stability and comfort.

      Reply
      1. Paolo

        Simple but direct.

        – strong personality
        – powerful soundtrack
        (– memorable slogan)

        Like Jukub highlights!

        Reply
  46. Göktuğ

    Hello everyone,

    I want to analyze an Nba Commercial “big things are coming”. It was motto of the Nba at the beginning of 2012/2013 season. You can watch the advertise from this link. https://www.youtube.com/watch?v=ERPQJLTHhIY

    I think NBA is the best marketed product in the sport. The Nba management and marketing department are really do good work. In this video commercial they focused on the stars of the league all around the world. The commercial says big things are coming and the video totally shows the message and they especially interesting about the cultures of teams and countries. For example when the Chicago Bulls part start, they connect with it the police department of United States of America. Then they showed Ricky Rubio from Spain, they used a lot of spain words and characteristic specialities about the country. The commercial says the big things are coming but they also mentioned about relatively smaller basketball players like Rondo and Lawson. The big things message tells sometimes tall players sometimes passion or sometimes toughness.

    It is really hard to find weakness on the commercial but maybe it can be better with all Nba teams in the commercial. The video shows just nine teams and players, but nba have 30 teams. Other negative side about the commercial i think is some images could be heartbreaker for the opponents. I mean the video show how Lebron James is powerful and then what is the destination for the dunk. At that time a lot of teams name used in the video as a target. It could be bad for the supporters for that teams.

    Reply
    1. Paolo

      Hello Göktuğ

      Thank you for your contribution. Also for highlighting the weaknesses

      Reply
  47. Tadej

    Hi, i would like to analyze this video:
    https://www.youtube.com/watch?v=7s22HX18wDY

    Story goes, how a little boy stole some meds in local store for his sick mother. When he was caught, store manager embarrassed him infront whole street. Near by soup seller comes and pays for his medications and gives him a veggie soup extra. The video shows that soup seller is allways kind and he his willing to give. 30 years latter soup seller got sick and bills for his treatment were very high. His doughter was prepared to sell soup store for bills but the doctor who treated her father was boy who needed help 30 years ago. It ends with doctor message about gratefulness her father did 30 years ago and paying the bill.

    Inspiring message of giving and power of giving. You dont even need subbtitles to understand the message. With touching story they are traying to tell how important is to give what you have no matter how little it is. It can be something as simple as offering your time, singing or reading to someone and volunteering.

    I dont know if that kind of commercial has any weaknesses but it sure can step in your heart.

    Reply
    1. Paolo

      Hi Tadej

      It’s very emotional video.

      I think that emotions may be a key point for advertisement.

      Reply
  48. Kiss Roland

    Hi
    My choise is an coca cola advetisment becouse I saw in my first class in the Atletic moods. I love it.
    https://www.youtube.com/watch?v=1veWbLpGa78

    The story for me Its mean only one people can make laught thousends. And The viedo is a real situation whit real peoples. It’s a good idea from the coca cola marketing managment. Really cool after the experiment the built-in people they showed yourselves and give a bootle of cola for the travaillers.

    I dont think there are a mistakes in this video. I think maximum one problame it’s too long, they cant give for tv chanels becouse for tv advertisment is too long.

    But I love that video, Its make me smile!!
    Thanks for your attention

    Reply
    1. Corrado

      This a very famous video. Actually, even though you reported only the length of the video as limitation, it isn’t so easy to find others.

      Reply
  49. Sabine Schöffmann

    I would like to analyze the ad of “All I Need” tea. It is not a conventional ad, it tells about the story of All I Need, how it started and what the big idea behind their invention. When watching this clip, right at the beginning, they try to catch the audience on an emotional level. “It was an idea of two friends, who …”. Furthermore they use key words like nature or journey. The clip is pretty easy, simple, like the product and their ingredients and matches the identity of the brand perfectly. I think that it is a well-made ad, it is interesting, not annoying and by telling the story about the brand it is easy to identify with it.

    Reply
    1. Corrado

      Interesting especially because the centre of the communication is on the substance of the product rather than on adjacent and indirectly linked aspects. It is simple and effective at the same time.

      Reply
  50. Alexander Payer

    The Video i want analize is a promotion Spot from Under armour.
    It´s a close to two minutes Spot about Michael Phelps. Probably the most successful sponsort Athlet of UA.

    This is the Link:
    https://www.youtube.com/watch?v=Xh9jAD1ofm4

    This Spot was one out of the campaigne ” Rule your self.”. The quintesence they want to deal with was “What you do in the dark, put´s you into the light”.
    A very well developed topic, because this is what every Athlet or Sportsman all over the World wants to year.
    That your sweeting and suffering in all the houers spend in the dark gym or swimming pools are not for nothing.
    They bring you out into the World to gain success and Glory.

    In my opinion they directly wanted to connect to their main target group.
    To the people they already using their Products and get more and more into the Brand.

    And thats for sure the most positive Aspect of Marketing when you made it too, that people identify with the brand.
    Beacuse than the are not only “wearing” the products, the presenting them.

    Reply
    1. Paolo

      I agree with your analysis. The commercial is for a specific target group. The brand know that people identity with the product.

      Reply
  51. Kristóf Németh

    Hi everybody,

    My favorite advertisment is a Mercedes-Benz advertisement.
    Link: https://www.youtube.com/watch?v=JfUTa0eaAAc
    This advertisement highlights the safety of Mercedes-Benz cars, how perfect are their breaking systems, and these cars can stop safely in bad weather conditions (rainy, icy roads) These cars are equipped with a so-called brake assist (BAS PLUS), which recognizes the danger and strengthens the braking force to protect passengers from the accident.
    I think this is a very effective advertisement, because it is short and straightforward, humorous and eye-catching too. It’s fun to see the mower in it, and how he reacts the events at the end. He doesn’t speak with the other person unnecessarily, only they apologize each other, but they reveal the essence of the advertisement, the strength of the car, because the driver doesn’t suffer an accident. The background music is just an extra point that indicates whole mood.
    In my opinion, the inscription at the end about the break assist isn’t so good, it would have been better to say just as written, that anyone who doesn’t see this advertisement, only hear, that person knows what it is, and what equipment have the Mercedes-Benz cars. Perhaps this would be even more effective.

    Reply
    1. Paolo

      Hi Kristóf

      I like your analysis and your choise

      Reply
  52. Aleksandras Baranovas

    https://www.youtube.com/watch?v=RSedc1w6d8s
    I choosed this commercial because its HBO (television) commercial about my sport. Its very powerfull, i think. I think it shows, that sometimes you need to sacrifice, many thing to get what you want, and try to do everything you can, try many things to get to the goal. Ofcourse its shows that life is very simmilar to boxing, or you go forward and sometimes you get knocked down but you stand up and try another and another time, and if you surrender you will get knocked out. I think strong part is that when people see this commercial they get inspired, ofcourse not everyone, but that kind of commercials gives a message that we should try and never surrender, and a lot of people need support with that kind of motivation.

    Reply
    1. Paolo

      I agree with you, HBO television created a motivational story!
      Why do you say not everyone?

      Reply
    2. Raimonda Palionyte

      I liked it very much. Very nice and motivated.

      Reply
  53. Bálint Szalánszki

    Here is my choice: https://www.youtube.com/watch?v=Xh9jAD1ofm4

    I have a lot of commercials and advertisements that I like but Phelps’ Under Armour video is in the top 3. As an athlete I have hard days when I think I must leave and just give up. These moments can make us stronger and stronger. When I got these kind of feeling I just look some small videos like this and after one minute I am able to change my mind. In my opinion an advertisement could be succesful when it has emotional power with real story.

    Strenght of this advertisement:

    – Short but strong message towards the audience
    – Great example for the story itself (Michael Phelps)
    – Good hidden marketing in an inspiring video
    – Nice slogen at the end

    Weakness of this advertisement:

    – Maybe the song can be changed for another that is more motivational

    Reply
    1. Paolo

      Hi Bálint

      I agree with you. It has emotional power.

      Reply
  54. Salvatore Serino

    I really like this commercial spot of Desigual:
    https://www.youtube.com/watch?v=7JP4868fzIw
    Desigual is a trademark created in 1984 by Thomas Meyer, who dreamt a world of people dressed all in different ways.
    The message and the strength points that he wants to spread is:
    – Optimism
    – Creativity
    – Enjoy the things you do
    The concept behind his dream is that all people have something distinct and unique.
    “We create feelings. Creative freedom is what determines our personality.

    The brand’s slogan “Life is Chula” has changed for the 2014/2015 campaign in “Look at me, #Whatdoyousee?”, accompanied by the model Chantelle Winnie who made what most people consider an affliction her strength point.
    Vitiligo caused the model’s skin to lose its natural color, developing patches on her body and face, but this didn’t stop her to achieve her dream: becoming a Top Model.
    The Spanish clothing brand “Desigual” has chosen her natural beauty and her message for its promotional campaign.
    “Look at me. What do you see? Do you like it?” – asks the model in the commercial spot. – “There’s no one like me. I’m unique. I’m irreplaceable. Think! Don’t let anyone decide what beauty means for you.”

    Reply
    1. Paolo

      Hi Salvatore

      I like your analysis

      Reply
  55. Jakob

    https://www.youtube.com/watch?v=3t6bLugtJkQ

    Hey, I will analyze a commercial I saw a few years ago.

    Their idea is quite similar to the video for »best job«, they don’t even bother to present a company, but rather build a powerful story behind it. The commercial is not as invasive as most ads today, but it gets you thinking, before the story connects with a product. I think that’s great because it stands apart from most of commercials today.

    Reply
    1. Paolo

      as you pointed out the story in this video is stronger than the product itself.
      I think this is a very common strategy in the commercial

      Reply
  56. Incze Krisztina

    This is the video, which I choosed:

    https://www.youtube.com/watch?v=XqWig2WARb0

    The reason why I choosed this video, because Christmas is the most wonderful time of the year. The video has a lot of message, for example love, friendship,and kindness. This advertisement is so lovely, almost make me cry.
    Set in a beautiful forest, poor Bear is the only animal that never gets to celebrate Christmas because he has to hibernate every year. However, this year is different. This year Hare has a brilliant idea. The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets.The story is set to a cover of Keane’s ‘Somewhere Only We Know’ performed by Lily Allen.

    Reply
    1. Paolo

      Hi Incze,

      I agree with you! Nice video!
      Using small tricks, such as music, the message of the video is even stronger!

      Reply
  57. Markus

    evian https://www.youtube.com/watch?v=_4rR6xlgBpo
    https://www.youtube.com/watch?v=cVtnwNIbpyo
    The short video about the water “evian”, shows us how you can feel younger and live younger, if you drink evian water. It is simple and funny. What do you think about it.

    Reply
    1. Paolo

      Hi Markus

      It is short video, but it is certainly brilliant

      Reply
  58. Marco

    hi everybody, this is the video.

    https://www.youtube.com/watch?v=FLeFfJ1XuEk

    This is P&G advertise for London 2012. in my opinion its very emotional and faithful.
    it shows different situations in different part of the world all correlated to the love of a mother, all the mothers in the videos used to support their sons/daughters sport career from the beginning to the Olympic Games.
    the more emotional an advertise is, the more it catches the viewer’s attention. this one perfectly did it.
    I personally think that is the best advertise in sports world, especially to give an education to both children and their parents.

    Reply
    1. Paolo

      Hi Marco

      a very emotional video!

      Reply
  59. Žiga Papež

    Hello, here is the link to my choice:

    https://www.youtube.com/watch?v=jOqGHuGBPdI

    This video is really simple, not to emotional like many of yours. But just with a litle soft touch of emotions, it is really encouraging.
    It talks about a little girl, who wants to become a great cycling like her role model Peter Sagan. When she is suffering on the final climb, she imagening that these hero is with her. She made it and won the competition in her head and heart! Its all about positivity and dearing to do!

    With regards, Žiga

    Reply
    1. Paolo

      Great video.

      I think that the video is a very motivational advertising.
      the famous cyclist does not use the phone and he is not the progonist of the advertising . But he motivates the girl: a normal person.

      Reply
  60. Ina

    https://www.youtube.com/watch?v=xalKLdFrCf4

    My favourite advertisement video is from „Ja! Natürlich“. „Ja! Natürlich“ represents bio-based food. In each video they show a pig, which is able to speak with its farmer. The pig communicates with the farmer about their healthy nutrition. No matter if you are a child or an adult, you will remember this cute talking pig. Additionally it won’t be possible in reality. The videos are always shot in a very beautiful natural landscape near a farm. As a viewer you get the feeling that you want to be there and to eat these healthy food.

    Reply
    1. Paolo

      Hi Ina

      what is more natural than an animal?
      The perfect tesimonial

      Reply
  61. Alberto Franceschi

    I decide to post the video advertisement by SKY Sport TV for 2012 London Olympic Games.
    Here the link: https://www.youtube.com/watch?v=a58suhKU7XI

    The idea of this short video is to transmit to the audience the desire to live the Olympics from a closer perspective. Everything is focused on the idea that during the Olympics there are facts that cannot be narrate, some moments need to be lived.
    In my vision another strength point is the emphasis on the athletes’ skills needed to performed in elite sport.

    Despite the fact, a weakness is the idea of exclusion for the Olympic Games, without considering the Paralympic Games as weel. This is a value that sometimes is missing in the sport filed.

    Reply
    1. Paolo

      Hi Alberto

      I like your video; also your analysis of weakness !

      Reply
  62. Jure

    The video i analyzed is from Samsung (https://www.youtube.com/watch?v=R59TevgzN3k)

    I think the message is very clear -> Buy Samsung not any other mobile phone …especially not new iphone.
    Their idea is simple, not matter which hone you have..upgrade to newer model of Samsung. I know in this commercial they are focusing on their biggest “opponent”, but i think the message is bigger then that.
    I like the way they try to make commercial funny and i think it worked. Also i think it is very good that they try to show that no matter what new iphone have, samsungs phones already have that for at least on generation. So they point out why their product is much better then others.
    The down side is that they are mocking another company which i think is now a very good think to do… you should always focus on yourself…

    Reply
    1. Paolo

      Hi Jure,

      your analysis focuses on both strengths and weaknesses of the advertising.
      How much it is possible to go beyond?

      Reply
  63. Mateja

    I would like to share the commercial video for MetLife insurance company.
    (https://www.youtube.com/watch?v=GmHzsXO1EZg)

    It is a story about the father who lies to his daughter to make her happy.
    It is one of my favourites ads. Every time when I am watching this commercial I am trying not to cry.
    It is really heart-braking video. Through the story is showing the strong relationship between daddy and his daughter (which reminds on our personal relation in emotional way) and his attempt to give to his daughter a good education to pursue a better life. It is really emotional story and it related to all parents who are trying to bring their children a brighter future and they will do everything to achieve that goal. The strong but hidden message of insurance is do someting good for your child and invest with life insurance in his/her future (You cannot change the destiny, but you can create your own.).
    It is even more efficient and touchable commercial because of the speaker – a young daughter who is telling with children’s honesty that father is liar even if he wants to do the best for her. Ad includes as happy as negative emotions like the life with ups and downs. To protect not to have downs it is good to have a life insurance for child or for the parent.
    Strengths- a strong, valuable message, no weaknesswes.

    Reply
    1. Corrado

      First, thank you so much for sharing this great advertising video.
      I think that the emotional (especially regarding the partent-son relationship) videos are very effective to promote a product. However, I believe that a brand should provide this kind of message rarely (alternating them with more traditional advertisings) and not regularly to keep high their credibility. What’s your opinion about that?

      Reply
    2. Žiga Papež

      Hey. I think that in general ads that encourage emotions are most likely to succeed. Good example!

      All the best

      Reply
  64. Verena

    I’d like to talk about the video, you can find on the following link: https://www.youtube.com/watch?v=IWX5AbNWxsc
    This is one of the older advertising videos of the “XXX-Lutz” furniture shop. When I used to watch more TV than now, I saw these sort of advertisings every single day on TV, watching series and every now and then the “XXX-Lutz” family with their songs turned up. I personally loved and hated these kind of advertisings on the same time. First, I found them kind of funny but after a while they got really annoying. It was a never ending story with the “XXX-Lutz”- famil,… The family with their song seemed to be stuck in my head from the very first moment I saw it on- a genius business idea. That melody, that song is just more than annoying, and you have no other choice than that it stays in your head. But that’s exactly what they wanted- creating some advertising that people just can’t get out of their heads- till now… So in fact the related message is not even much- but only that there is a big sale coming up and that they want people to come to exactly THEIR furniture “house” instead of other ones, because it’s so cheap. Because they always turn up as a whole family from 1999 on, even if their advertising videos are changing every now and then- it’s always the same people- you seem to know these people already, like a celebrity family or a family from a series. (Okay, not all are the same- the granny died couple of years ago so they just found another one,…but the story continues) Maybe they also try to get a lot of families in their shop with this kind of ad. In any case, their strategy of making up funny and annoying videos on the same time was successful. Because in case that it annoys people- they will talk about the ad in a way like “Oh god, how annoying this “XXX-Lutz” ad is again”-and in case people liked the ad, they will sing the song all along. In any case, the family and song was stuck in people’s brain- and with it the name of the brand.

    Reply
    1. Corrado

      In summarizing, do you believe that one of most important things to effectively promote a product is make feel positive and happy the customers? Good personal analysis!

      Reply
  65. Carina

    https://www.youtube.com/watch?v=XjJQBjWYDTs

    I really like a commercial that has been released during the Super Bowl in 2015. It’s called “like a girl” and the advertisement is all about the stereotype that doing something “like a girl” means that acting like a weak person. However, as the commercial continues the people who represent this stereotype are guided to the understanding, that it’s simply not true that girls are weak. They may not be as fast or as strong as boys but whatever they do, they show at least as much effort to complete the tasks.

    A big strength of the advertisement is that people who watch the video can identify themselves with the actors. The fact that the company uses a topic like discrimination in its commercial can be good and bad at the same time. I see it as a strength because the firm raises awareness concerning a topic that is very important. Moreover, when people talk about discrimination they may refer to the video and in this way positive associations may be created because the audience values that the company campaigns for gender equality. On the other hand there might be people who think that the whole “like a girl”-thing is already really out of date and they may not want to be confronted with such a serious topic in advertisements.

    What was really great for the company was that there was a huge extension of their hashtag #likeagirl on social media because many women saw it as a form of empowerment. This is how the company got even more attention than with the actual commercial spot.

    Reply
    1. Corrado

      Good analysis, don’t you think that this video could be represented as blue ocean strategy case? The message goes over the product promotion. Thank you for your brilliant contribution.

      Reply
  66. Teőke Ágoston

    This is one of my favourite advertisement: https://youtu.be/0NmD0sOIoDE

    When I saw the Müller Riso advertisement first I was just laughing it but during the next days I realized that it’s burnt into my brain and I am just repeating it: Rise Rise Baby Yeee!!! 🙂

    In my opinion generally an advertisement can be successful: With good homour, with creativity, with a really emotional or true story which people can relate to, with stupidness (soo sad but true), with a catchy song, with a motto and finally with cuteness. But if more of these are combined the advertisement has the chance to spread.

    The Müller Riso’s advertisement is successful:
    – They have a motto combined with a well known old school song.
    -A rapping bear is really funny and unexpected.
    – First I thought that it is for the younger generations but with a retro hit (Ice Ice baby) they broaden their potential consumers.
    – Gordon Benson the hungry triathlete give more credit to this ad and the story is more relatable especially for sporters.

    What I would do other way:
    – I would add a short scene in the end when both of them just sitting next to each other and eating Riso. 🙂

    Reply
    1. Paolo

      Hi Teőke

      Really fun advertisement

      Reply
    2. Ina

      Good summary about the important features of an advertisement.
      I like your example 🙂

      Reply
  67. Marco Freda

    Let’s see the Old Spice commercial:
    https://www.youtube.com/watch?v=owGykVbfgUE
    Old Spice is an American brand of male grooming products encompassing deodorants and antiperspirants, shampoos, body washes, and soaps launched in 1937.
    In 2010 the company started an advertisement campaign with testimonial like Isaiah Mustafa (ex NFL player and actor) Terry Crews (ex NFL player and actor) Von Miller (NFL player) and famous others.
    The campaign is based on a sequence of funny and original sketches that became viral reaching over 50 million views on Youtube.
    The main message of the commercial in the link above is that males have to use Old Spice body wash for smelling like successful rich men.
    Strengths: People want to watch the commercial because of his hilarity.
    Weakness: People could be more interested in watching the commercial than buying the product.
    However, the advertisement campaign increased its sales by 107%. We can say that is an excellent example of right marketing communication.

    Reply
    1. Paolo

      Ciao Marco.

      I think sometimes it is more important to remember the advertisement than the product if the sales increases

      Many learners highlighted this aspect!

      Reply
  68. Immacolata Salierno

    I really like this commercial spot of Ringo biscuits:
    https://www.youtube.com/watch?v=RBnf7-zCxSU&feature=youtu.be
    Ringos are snakes produce by Pavesi, developed in the early 60s. Mario Pavesi had the idea to name them after the Baetles’ drummer Ringo Star, when he went to the united states of America.
    The focus is put on the bicolored waffle, an absolute innovation which makes the product unique still nawadays.
    The main targets was trying to reach are teenagers and young adults.
    In 1985, thanks you the success of the “Ringo Boys”, ringos became the champions’s official snack, as the 90s’s slogan sais: “A Merenda Vince Ringo”. The message transimited from the commercials is the need to believe in friendship, in loyalty and in team spirit, as the image of two hands highing five represents, an image become symbol for the ringo biscuit.
    In 2006 the testimonial Kaka, the most famous soccer player of the time introduced a new slogan: “Do You Ringo?!”, which is just like saying:”Now is your turn”.
    In 2013 a new message is being spead by new testimonial El Shaarawy, a message that motivates people to believe in themselves and not to surrender when fate seems to be against you.
    Over time commercials keep changing images and motivational speeches, but the core meaning is still the same: “Ringo is the right snack to give the best of your abilities, both in the playing field and in life”.
    The strength points that make Ringo most people‘s choice as a snack are:
    – Its packaging. It is portable, you can bring it with you everywhere you go in order to consume it whenever you want.
    – It’s easy to find in any store and in every city. This makes it a fast and easy way to get some calories in, especially if you don’t have time to cook at home.
    – It often sponsors different sports events, promoting values like FairPlay and friendship, to inspire people to become more passionate about sport and be more active
    Of course, like all successful products, it has some weaknesses too, and the main one is its target:
    – Because it is mainly targeted towards a younger part of the population, it is easily replaceable by other brands. Teenagers tends to follow popular trends more than following their thoughts and, due to this, new companies can capture their attention with captivating commercials.
    A good example can be the Oreo success, a similar product become famous thanks to a good marketing strategy and sponsors.

    Reply
    1. Paolo

      Ciao Immacolata!

      Thank you for your Complete analysis!

      Does anyone know other brands / products called as famous characters?

      Reply
  69. Jakub Maly

    I used one of the recent Super Bowl LI commercials. Specifically, the one from Squarespace starring John Malkovich (https://www.youtube.com/watch?v=vNInrUkctc4).
    In the commercial, John Malkovich realizes that “his” domain johnmalkowich.com is taken by some other John Malkovich. Naturally, he gets super pissed off about that. The message to the audience then is to secure your domain before it’s gone.
    I think what the producers of this commercial did quite well was utilizing John Malkovich’s personality and tailoring a spot that fits perfectly his character. I believe that most people know John Malkovich and recognize his face on TV. We also associate certain characteristics and features if his personality when we see him on TV. The moment we see him, we expect him to act in a certain way. The producers of this commercial took Malkovich’s personality characteristics and created a spot around these features. In this case, the product (internet domains) is being branded by Malkovich’s character.
    In my opinion, the producers of commercial have three main options to create a powerful and memorable spot. They can use a strong personality to brand their products (as in this case). They can use a powerful soundtrack that sticks with you (an earworm) -as in the PG commercial, or in the Coca Cola Christmas commercial. Or they can use a memorable slogan, or a catchy phrase that people remember and associate with the product (“Just do it”-Nike).

    Reply
    1. Paolo

      Thank you Jukub.

      Your analisis is very interesting

      Summing up:

      – strong personality
      – powerful soundtrack
      – memorable slogan

      Reply
      1. Rasa

        Hi,

        I totally agree. Commercials that touches feelings, that are personal, included with sound – like a bomb.
        Sometimes the feeling gets you in to that product, not what it does to you, but what it makes you feel like 🙂

        Reply
  70. Marc

    I will compare two contrary car commercials, the one for the KIA crossover and the other for the luxury brand Rolls-Royce.

    The KIA commercial focuses on the personality of the actress, a woman constantly fighting for a better environment. The feeling of driving and technical aspects of the car are in the background. The advantage of this commercial is, that a certain group of customers immediately identifies with the main character and believes, that the car must be perfect. The disadvantage of this kind of customer segmentation is, that potential buyers outside the target group aren’t interested, even if they could afford it, because the car is branded with a specific personality. It is all or nothing.

    The 2017 awarded KIA commercial:
    https://www.youtube.com/watch?v=1dQ9a5EFZeI

    On the other hand, the brand building campaign of Rolls Royce – you can see how often they show the company logo and the Rolls-Royce angel. The commercial tells a story of luxury, simplicity and power, so one of the marketing managers and it puts the focus on the car, the characters and the feeling of driving. Also, some technical aspects were presented. Both, men and women are addressed identically, which creates harmony and extends the target group instead of limiting it to a specific gender.

    Rolls-Royce Ghost Series II Commercial – not only the car is in a league of its own, also the spot is: https://www.youtube.com/watch?v=PkUO7ZfRelE

    To me, commercial video spots are modern art with an economic purpose and many subtle messages, which leaves a lot of room for interpretation. So, feel free to add your own point of view.

    Reply
    1. Corrado

      Personally, I prefer the first one advertaisment, becouse I don’t like so much communication which are exclusively focused on beauty and narcisism. However, the highlighting of the latter ones are very common in the last period as maketing strategy.

      Reply
  71. Amela

    https://www.youtube.com/watch?v=maPB_KMmMJU This is a commercial for the Etihad Airways company. One day this 6-years old boy had a chance to enter the pilot cabin and talk to the pilots. He impressed them so much with his knowledge about piloting the plane, the inside of the cabin, the command buttons and the procedures to fly a plane, they couldn’t believe it! The video went viral and his passion towards piloting amused everyone who watched it. He is literally a little genius! The airline company immediatly arranged “a dream come true” shooting, where they invited the little boy to become a pilot for a day. It was a great move, since they showed themselves as great people, that CARE about their clients, they showed their values and what they support, they made this boy’s dreams come true and it was a happy ending story. But most of all, I think the “hidden” message was that they only hire the best pilots, so their clients can be safe and trust them !

    In marketing these days I think the most important thing is to actually CARE about the clients, their needs and how to make them happy with your product/service and show it! That’s why it could be called marCAREting 🙂 Without communication, there is no relationship of any kind, and that is the key for all businesses : talk to the clients, make them feel important, noticed, especially in these times, when people are very lonely despite all the communication channels – they need to hear it, that you really care and that they matter to you. I would play on that card anytime and engage them in some decisions – for example : they could choose the colors of the next skirt collection or the music of the next commercial… etc. If they feel they are contributing something to your success, they will feel like a part of it and be happy for it.

    Reply
    1. Paolo

      Hi Amela.

      marCAREting is great! The customer care is a key point

      Reply
  72. gilbert

    https://www.youtube.com/watch?v=530CN430IkQ
    The commercial I have chosen to analyze is about “skittles”. For all of you who do not know skittles; it’s some kind of fruit-flavored sweets, first introduced in 1979 and very popular in the U.S The commercial is taking on the romantic cliché of getting someone’s attention by throwing pebbles at their crush’s house. However, instead of getting out of her bed to speak to him, the girl remains in her room and tries to catch the skittles with her mouth and eats it. She even calls her family, a thief and a police officer to also catch and eat the skittles. The company wants us to show, that eating skittles is worth forgetting about some teenage love story and for the police officer to ignore a burglar. However, a weakness could be, that the commercial doesn’t really explain what skittles are. As a conclusion I think that it is a funny and entertaining commercial to recall skittles in peoples mind, but doesn’t address a new target group. This commercial was presented at the Superbowl halftime show, which is the perfect placement, because one of the league’s best running backs also have a well-known fondness for skittles.

    Reply
    1. Paolo

      Hi Gilbet

      Thanks you for the video.
      The video doesn’t explain what skittles are perhaps because they are well-known in the US. Is it possible?
      I agree with you that advertising recalls skittles in peoples mind

      Reply
  73. Norbert

    I choose a famous clothing-brand that is performing internationally and coming from Germany – SCHÖFFEL. See the english version http://bit.ly/2iJezaA. Their message is clear – > no matter where and when -> we have the right products!

    I like their movies, though or maybe because the are very consistent for many years now. They include Emotions, they tell a Story and they have beautiful Pictures. This is their “general”-spot and by watching this one can imagine that it can be used in various (shorter) ways depending on the season and/or their Highlight-product. Thus they are always on Screen and, as a consequence, always on the customer’s minds. There is also a message of somehow “move more, go outside, etc.” included and the factor of recognition is very high which is a positive fact, too

    On the contrary their ads are basically nothing new and there is a danger of beeing classified as a Generalist but not a specialst since they offer all kinds of products for all kinds of activities.

    Anyway – the multiplicity of variants on how to create the spots concerning length, Topics, (famous) testimonials, products is very high and probably their key to success.

    Reply
    1. gilbert

      Hi Norbert, I agree with your analysis and to be honest I alwas thought about Schöffel as a generalist rather than a specialist; so maybe their commercials didnt work for me 🙂

      Reply
    2. Jure

      Hi, nice analysis ! I like their commercial

      Reply
  74. Lorenzo Gasperi

    I really like this commercial spot of FIAT cars:
    https://www.youtube.com/watch?v=ln7FxQqTv0c

    Is an italian spot, but the scene shows a couple have a row at the telephon and she tells him that she can’t wait more and go out with the first men meets. The neighbour listened all conversion and go in front the door for wait her and “carpe diem” to meets the girl.

    The spot is really brilliant, in particular:
    1) Is so funny, the man haven’t time and to “carpe diem” must to go out with wash gloves.
    2) you don’t look a commercial spot, you look a modern romantic story and just at the end you undestand the spot is for a car’s promotiion
    3) if a things is very important, you have no time. Love or cars are same, you must go on: to meets your pretty neighbour or a car’s promotion.
    4) the central question is the time and meets the promotion. One of most important marketing strategy is cut time to buy somethings, but in this video you go to buy the car with smile.

    Reply
    1. Paolo

      Hello Lorenzo,

      I like your spot and your message.
      it’s a famous spots in Italy. I like your analysis of “no time/carpe diem”.

      Reply
  75. Viktoria

    I am sure many of the german speaking athletes know the following video:
    https://www.youtube.com/watch?v=V6-0kYhqoRo

    For me it’s absolutely brilliant.
    I want to mention the reasons which makes it so great in my opinion (because this video was discussed very contrary):

    – it’s an emotional message by using a family video. during christmas time I think emotions and feelings of family, closeness and silence are important to transport
    – by delivering this emotional message – here it’s a thoughtful, sad, melancholic, silent – you catch the attention of people
    – the intention and music fits together very well
    – even if a man pretend it’s death, I think it’s more important to show what’s happening after.
    – so for me, they were able to deliver a clear message and to build up a story
    – maybe we can discuss if the spot fits to a supermarket, but for me it’s more about the message and story.

    What do you think? I would like to know your opinion.

    Reply
    1. Corrado

      Great video, great message, great analysis!
      I think that the emotional videos such as this one can benefit of an enormous impact on people. The biggest brands often use this strategy.

      Reply
      1. Viktoria

        thanks for your feedback Corrado 🙂

        Reply
    2. Norbert

      I agree….brilliant spot – generating goose bumps. Edeka is well known for quite extraordinary Videos. -> e.g. the “supergeil”-Story.

      Reply
      1. Viktoria

        true. I just watched the “supergeil” video now. Thanks for your feedback 🙂

        Reply
    3. Markus

      you have chosen a wonderful video about sadness and happiness in life. Good family can reach every goal.

      Reply
      1. VIktoria

        Thanks Markus. I absolutely agree. A strong family can reach everything. And it’s important to always pay attention to those little calls/visits/.. to your family and important people. That’s why the message of this spot was great.

        Reply
  76. Mark Makrai

    https://www.youtube.com/watch?v=_XHjc43H9uc

    In my oponion, this one is still one of the best commercial of all time. It shows hundrieds of great moments from the past, a hundreds of emotions, happiness, sadness, victory etc. everything. I think it is full of motivation, everybody could find a picture which is meaningful for them. Nevertheless, the music is absolutely a jolly joker!

    Reply
    1. Corrado

      I can understand your enthusiastic point of view. However, could you provide a more exhaustive description of the contents (obviously also reporting positive and eventual negative considerations) of the message reported in the video?

      Reply
      1. Mark Makrai

        Sure. So this commercial had made before the 2012’s Olympic games for Nike. It shows lot of big athletes like Steven Prefontaine, Lebron James, Cristiano Ronaldo… and the list is very long. They played important role in my sport career, for my dedication, like true heros, living legends. I’m sure I’m not the only one with this. You can almost feel that passion from the pictures. Five years ago, when it came out, I was watching it before every training to got more and more motivation.
        In my oponion, this commercial judged for succes, as I told the music is totally fit to the video and it is sad that I only knows it from the ad because I think it’s cool otherwise. The video is not so long, so You don’t skip it like the most of the ads.
        Maybe the weakness of the commercial is If You don’t watch it till the end and not concetrate on it, it can happen You don”t know what it advertise. Nevertheless, there are some creative pictures not belong to the sports, and some of them is kind of weird.

        Reply
  77. Simone Fumero

    https://www.youtube.com/watch?v=gXfLl3qYy0k
    I find this really great movie, even though it has never been aired.
    It’s a speechless story, (I like the wordless advertising that leaves more room for the imagination), where there is an old nostalgic enclosed in a sad room of a hospice and its only wish is to go back to the his old Adidas. Even though I was never sent, I think that video is brilliant.

    Reply
    1. Paolo

      Ciao Simone!
      Thank you for your video!
      what are the eventual strengths and weakness of your video?

      Reply
  78. Vilma

    video – https://www.youtube.com/watch?v=Fw7FhU-G1_Q

    Momondo is a travel fare aggregator and travel fare metasearch engine. Momondo also operates a travel information blog, Inspiration.

    in the video is very touching as it is questioning the humans’ existence, the roots of him. in addition to this, this video is also questioning the thinking of who is better, which nation or country. but this is to create an intense atmosphere, intrigue. it seems that every one thinks that they are the best. in fact this video reveals that according to DNA people are not as they think and they share DNA of whole world. there is not such thing as pure race. people are having more in common with the world as they think. open mind is needed to see this. these are very strong ideas in this video. and it is very intriguing as i was left with the the thought – where i am from! as the video is commercial of Momondo it offers you the possibility to visit every country you are from, well your ancestors.

    as an disadvantage i could think only of the length if the video, as not everyone is prepared to spend more than 5 minutes watching it.

    Reply
    1. Corrado

      Very good analysis! Especially because the reported disadvantage risks to delete all the strength points. This is why the valuable substance of a product isn’t enough to get successful in the modern society.

      Reply
    2. Tadej

      Wow, first time i see this commercial. I was touched by theri messege. And like u said, when i saw it was 5 min long i didnt want to watched but it pulled me right in. Good example! 🙂

      Reply
  79. Jaka

    https://www.youtube.com/watch?v=vrZr1nLbNdk
    This is one of my favourite commercials of the brand Heineken, advertising UEFA Champions League. Heineken is a Dutch company producing beer, globally known by green bottle and red star. Heineken was or is the major sponsor of UEFA Champions League and Rugby World Cup. Last year Heineken also became the official beer of Formula One World Championship.

    In this commercial the main role is played by Jose Mourinho (coach of FC Manchester United). They tried to join forces with him and director Guy Ritchie who directed this add. They did a great work. In the add Jose practises one of his pre-match pep talks. He radiates power and confidence. If you watch this commercial till the end you will somehow feel inspired and strong, and that was their main goal. I think that they are trying to say that pep talks are not just for teams or individual athletes but also for others. Because in the add he talks about getting up after falling down. That nothing is impossible, that we are strong (titans, lions, legends…) That is why i think that this commercial has strong message to the people. Also this thunder in the add is emphasising power and strength. In my opinion they are also trying to say that as a team everything is possible, so it is for us, if we stand together nothing can stop us.They are also trying to say that we have to live for the moment not for the future and not for the past. At the end we can see that Jose is wearing slippers which makes him a family man or they tried to make this advert more homie. At the end there is also a dog which make add a little heart warming and it fits perfectly. It beautifully concludes this add.

    Add’s strength is at first place Jose Mourinho who already is a mark or famous person if you want. I think also this apartment or balcony where he is standing somehow emphasise strength and power. I can’t find any weakness in this commercial, can you?

    Reply
    1. Paolo

      Hi Jake.
      Thank you for your comment. I like its.
      Does anybody find weaknesses?

      Reply
  80. Audrius

    Hi,
    I analyze one of my most exclusive commercial commercials. In this case it’s Value City Furniture.

    https://www.youtube.com/watch?v=keLeH6o9Y_o

    In my opinion, this commercial advertisement will make you laugh, you will remember it for a long time, because it gives you a good emotion, and it will make you look around and think that everything we can do is be better and more beautiful.

    Reply
    1. Corrado

      Hi, good idea. However, I always think that if the communication is too funny, there could be the risk of not remember the product and remember only the advertising.

      Reply
  81. Gotti Eisenberger

    I am analysing one of my favorite Commercials. It is from Samsung and about the new Samsung Virtual Reality glasses.
    Here the Link:
    https://www.youtube.com/watch?v=JThGXfQ8Gqw
    I believe Advertisements are a very very powerful marketing tools even for Brands, that are already well established on all markets. These brands are usually making very very witty and/or funny advertisements that create a big controversy or hype and give the Brand even more attention.
    This advertisement from Samsung made headlines in many countries and gave the new Virutal Reality glasses lots of media attention around the globe. I like the music to it, and the feeling it gives you when you watch it, that you can achieve anything.

    Reply
    1. Corrado

      Nice and intuitive advertisement. However, what do you mean with the expression “big controversy” in your post?

      Reply
    2. Audrius

      Hi,
      good job i enjoyed.

      Reply
    3. Vilma

      The music made this commercial even more stronger! I watched at first without sound…and then with sound, and the sound really makes a difference.

      Reply
  82. Jonathan

    I would like to analyzed the strenght and weakness of the most expensive Champagne in the world that goes by the name

    Gout de Diamants Champagne and a bottle cost 1.8 million Dollar as we can see in the advert below where world famous

    Celebrities recognised it as the best Champagne in the world see link ( https://www.youtube.com/watch?v=QfLW8xBB4uM)

    They used it to classify between the rich, the average and the poor and i come to realized that in the advert they made it

    clear that if you not rich then you are not worthy to drink these Champagne and this is how they made the advertisement

    of the bottle of champagne Here’s a bottle you won’t want to put in the recycling bin. A luxury champagne maker has created

    what it’s calling the most expensive bottle in the world after encrusting the logo with a 19-carat diamond worth $1.8 million.

    Handcrafted from 18-carat solid gold, Goût de Diamants’ Superman-style signature logo is centered by a single, flawless deep-

    cut white diamond weighing 19 carats, replacing the Swarovski crystal that normally inhabits the space.

    The bottle was created for an unnamed private client. The label is also hewn from 18-carat solid white gold and is engraved with

    the client’s name.Commissioned to create the one-of-a-kind bottle was Alexander Amosu, no stranger to pimping out other

    objects like iPhones and BlackBerrys.Meanwhile, inside the diamond-studded Goût de Diamants Brut Diamond bottle is a blend

    of Grand Cru Chardonnay, Pinot Noir and Pinot Meunier that offers a floral, refreshing and creamy texture and ends with a light

    and elegant finish, says the champagne maker. and i found that the champagne is no different from the chardonnay champagne

    from hofer or billa the difference here is just the carrat gold bottle that made the champagne most expensive.Its a great thing the

    champagne is well blended but on the other hand its no difference from the cheap champagne they sell in the super market.

    the world is unfair i found these marketing strategy weak in the sense that they could make the same bottle where by the

    average man can affort. So making a product or brand so expensive just to attract the wealthy is absord. I can understand

    like luxuries like cars,house and even going on a holiday can be expensive but not a bottle of drink.

    Reply
    1. Corrado

      I completely agree with you, Jonathan. In particular, I think that luxury and expensiveness are not the same elements. This advertisement represents the proof in my opinion. Brilliant personal analysis!

      Reply
      1. Jonathan

        Thanks Corrado….The world is a Global Village where people with great market incentive are winning.

        Reply
  83. Sara

    https://www.youtube.com/watch?v=E3Wvb0dapZA

    I think we all remember and know this advertisement and even though it is nothing special if we compare advertisements nowadays we must admit that this one was one of the best and it remind us on our childhood. Well, some of us:) I think they always have unique and remarkable advertisements. And btw I am not a fan of coca-cola drinking:)

    And here is what I googled (sorry, I know everybody could do it) and because I found it interesting to know..

    Coca-Cola was one of the official sponsors of the 2014 winter Olympics held in Sochi, Russia. The company’s Olympic game activations, including the longest-ever Olympic torch relay, helped generate 11% growth in Russian unit case volume in 2013.

    Advertising and marketing campaigns have considerably increased The Coca-Cola Company’s (KO) brand power over the years. In 2013, Coca-Cola spent $3.37 billion, or 7.0% of it’s 2013 revenues, on advertising—including in-store activations, loyalty points programs, and point-of-sale marketing.

    Coca-Cola was able to connect with millions of fans through the 92,000-mile Coca‑Cola FIFA World Cup trophy tour in 2014. Coca-Cola also achieved major success through the “Share a Coke” campaign, which allowed fans to put their names or those of their family and friends right on the front of Coca-Cola bottles or cans, effectively personalizing the product.

    To support its brands further, Coca-Cola planned additional media spending of $400 million in 2014 as part of an incremental $1 billion investment by 2016.

    Sara

    Reply
    1. Paolo

      I agree with you.
      I think coca-cola often uses the image of family and childhood to attract attention and create emotional involvement.
      Furthermore coca-cola, as other brands, product a lot of gadget about their advertisement (I remember the red truck).
      Does anyone know other brands with the same advertisement policy?

      Reply
    2. Vilma

      For me all commercials of Coca Cola are connected with feelings. That’s very strong strategy they made!
      Taste the feeling!

      Reply
    3. Norbert

      It’s a nice Story – emotional, friendly, global, etc. but given their Budget and universal power (you have also mentioned) I’d rather expect something new after such a Long time with the same storyboard.

      Reply
    4. Marc

      Great video of a company, that spends a lot in in advertising to maintain the brand, like Red Bull does.
      In 2016 the advertising expenditures increased to almost 10 %, but the revenues decreased about 11% compared to 2013.

      Source: http://www.coca-colacompany.com/investors/annual-other-reports

      Maybe the company should think about a strategic renewal.

      Reply
  84. Andrea Regis

    https://www.youtube.com/watch?v=inXg_L2-NNU
    I’ve analysed one of the spot of Pepsi:
    in this video Pepsi has used a great football player, known everywhere in the world, David Beckham to catch the attention of the persons in front of the tv.
    A famous person, connected with a brand, is easier to be remembered.
    If we see a bit deeper we can also find another aspect: drinking Pepsi is not healthy (everyone knows it), but if also the great champion, the famous one, the winner one, drinks Pepsi, it means that also us, common people, we can do it.
    Good and smart idea of Pepsi, to have putted David Beckham under contract!

    Reply
    1. Paolo

      Ciao Andrea,
      I like your analysis.
      I want to invite you thinking about not only on the figure of great player, but also on the figure of the child. Maybe, the rule of the child could emphasize the innocente (not dangerous) of the product.
      What do you think?

      Reply
      1. Andrea Regis

        I admit that I have been only focused on the football player because all my thoughts were on him.
        But after you told me about the child, I can only agree with you, 100%

        Reply
    2. Florian Schabereiter

      Hy Andrea!

      It´s a nice spot and good analysis of you!
      I agree in both thinks – the figure of a great player and as Paolo mentioned the aspect with the child too.
      Thinks Pepsi did a good job. Beside the aspect you mentioned they also did a spot with a huge portion of humor.
      So you have 3 things: a great figure, a child (which shows that it´s not only for adults) and humor connected to an unhealthy product in a positive way.
      very smart idea!

      Reply
  85. Paolo

    hi Giampiero and Florian

    Thanks for your shared and comments. The video is very interesting and made me to think about a similar spot Swatch video (https://www.youtube.com/watch?v=BgdAHOe7DnM). This video, like Florian’s video, also plays a lot on positive emotions ?
    what do you think?

    Reply
    1. Florian Schabereiter

      I totally agree with you!
      The difference is that there are positive emotions showed in your video. In the insurance video are shown positive emotions as a result of humans acting which seems not to be profitable.

      BR

      Reply
    2. Gianpiero

      If I remember well this ad was the next of “How Long is a Swatch Minute”. Of course it plays on positive emotions and, unlike the previous spot, now all the actions are contemporary
      Very smart and funny the use of “double senses”

      Reply
      1. Paolo

        Yes, it’s very smart and funny!!

        Reply
  86. Lorenzo Zaccone

    I wanted to analize the perfume advertising market. I found that the biggest weakness is that they can’t really give you a test of the effectiveness of the product because you obviously can not hear any fragrance, so they have to make you want to reach the ideal of well-being given by that product. I think that, as is often the case, images of excessive brilliance and luxury are less productive, tell me yours!

    Reply
    1. Paolo

      Ciao Lorenzo

      can you make an example with a video?

      Reply
      1. Lorenzo Zaccone
        1. Paolo

          Thank you Lorenzo!

          Reply
  87. Florian Schabereiter

    The video advertising I analyzed is from “Thai life insurance”: https://www.youtube.com/watch?v=K9vFWA1rnWc

    With this add the company definitely tried the way of communication instead of marketing. They tried to create a story/picture that develops in the long run. One reason for that could be that life insurances are “products” for long term.
    However they are working with very strong emotions and heart touching emotions.

    I think there are two related messages:
    1) do good things and you will earn a lot of positive emotions (you pay all of your life – like the man in the video) and you once you will be happy to get something out of your savings.
    2) Invest in the future for a better life (The man “invests” in the child by give her money and after a while she is able to get education)

    A strengt of the advertisement ist that they connect every action of the man with an positive emotion (happiness) at the end, despite in between some peoples rejection was shown. Maybe they wanted to tell us that you should do something which is not profitable for you at the moment – you will earn things later (like you do when you pay for a life insurance)
    There are some hidden messages which are homogenous with the product “life insurance”. They do advertising without let knowing you that. The add makes you feel watching a film with a happy happy end instead of an advertisement.

    I would not say that there is a lot of weakness to find. It seems that working with strong emotions is successful – as youtube says it got the first price in the best add of 2014. You will realize the add only if you look a little bit in detail to it. I would name it “hidden advertisement”… good in business – but I´m not sure about the ethical aspect in using such emotions to gain money (as an approach to find weakness). But maybe this consists to business/advertisement…

    Reply
    1. Gianpiero

      Hi Flo!
      I agree with your analysis, maybe the hidden message is also that the insurance can be useful for future, like the activity of the man in the video (the video actions does not get results immediately but only in future, like the insurance is made for the future)

      Reply
      1. Andrea Regis

        Thank you Florian to have posted this video.
        Personally I have seen a few years ago the spot, but never till the real end, and I have never seen the Insurance company (this thing has made me sad).
        I totally agree with your analysis: the story has the “happy ending”, but in our life, this kind of happy ending is truly difficult to have.
        To be more realistic, the spot should have continued till the end like at the beginning, without a change, because life is hard, and a lot of times you give without earning anything back. But If the spot would have been like this (without the positive evolution of the story), no one of us would have continued to see it.
        Who has realised the spot has thought to catch the attentions of the persons with an happy ending of the story, also because at the end of everything, we always hope for an happy ending of the things.

        Reply
  88. Gianpiero

    I’ve analyzed a Swatch spot of the 90’s “How Long is a Swatch Minute?” (https://www.youtube.com/watch?v=JoP4Ul-A9H8)
    The ad plays on the idea that the passage of time is relative and each character in the spot has a different experience. The time is very personal and everyone can use it to make all that he wants, reasserted concept by the claim “Time is what you make of it”. Swatch, in an era that complains about the loss of control over time by everyone, wants to be a brand that well fits with a lifestyle based on the re-appropriation of the time.
    As a strength the spot shows that Swatch has been used to clock the 200m Michael Johnson’s world record at the 1996 Olympics. It was so accurate that can be used to measure your time, almost precious like a world record.

    Reply
    1. Florian Schabereiter

      Hi Gianpiero!

      I like your analysis! I totally agree with your point of view. The relatively of time to different persons is very good shown. Also a great idea to connect swatch with Johnson´s world record!
      I like this add.

      Reply
      1. Gianpiero

        Many thanks Flo!! 🙂

        Reply

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