Of course entrepreneurs have to know about marketing … and the athlete learners can build upon the marketing competences they already have. Cecilia from Italy is the facilitator of this week. As she has a broad knowledge of marketing management, communication and human resource management she will support you together with Natasa and Jutta.
On the basis of what you have learned in week 2 you will think about marketing strategies and how to communicate them.
And I strongly recommend that you take a look at the further reading pages. There are many slides with personal comments of Cecilia to support you in understanding the topics in a deeper way.
- Further reading: Approaching marketing strategies
- Further reading: Communication – a competitive asset in an international scenario
Happy learning 🙂